After working in the entertainment industry for over 25 years, Morris Beegle decided it was time for a change in career path.

Inspired by the possibilities the hemp plant holds, as well as by the hemp industry’s rapidly changing landscape, he joined forces with Elizabeth Knight, who had a 20-year long sales and project management career, and together the two dove into creating alternative options to everyday products, such as hemp-based T-shirts and paper products.

Seven years later, the duo, based out of Loveland, Colorado, now owns a handful of companies that utilize hemp, including a hemp-based printing company called Tree Free Hemp, Silver Mountain Hemp Guitars, and One Planet Hemp, which focuses on the production of promotional hemp-based merchandise for companies and musicians.

Each of these companies lies under Beegle and Knight’s umbrella company WAFBA, which stands for We Are For Better Alternatives.